Playtex rebrand

A much-needed rebrand for Playtex’s outdated hot-pink packaging and #likeagirl slogan. This equality-focused redesign positions the product for a wider audience, including nonbinary and transgender male customers, and provides them with a more discreet and inclusive option when shopping for menstrual products. For a look at the designers’ research and project process, click here.

Designers: Sydney Johnson and Abby Lee