Professional Bull Riders Ad Campaign

I’d venture a guess that unless you’re been to the rodeo lately, you think PBR is just some crappy hipster lager with a cool label. Here’s a print and outdoor campaign designed for the other PBR, who needed a new brand look that reflected the dusty, sweaty, gritty, edge-of-your-seat experience that is professional bull riding.

Art Directors / Designers: Jeff Joiner, Jennifer Taylor
Copywriter: Teresa Elliott, Mike Coffin
Creative Director: Mike Coffin
Agency: Mike&Greg (Austin, TX)