About me

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The Rocketlab is the online nom de plume  of Jeff Joiner, a creative director, art director, designer and educator. He is currently an Assistant Professor of Practice and Director of FourDesign, a faculty-led, student-run design studio, at Virginia Tech in Blacksburg, VA. He received his MFA in Design Research from the University of North Texas in Denton, TX and has also taught design classes at the University of North Texas and Texas State University in San Marcos, TX.

In addition to teaching, Jeff has two decades of industry experience in design and advertising, and has worked with national and international clients at agencies in Austin, Dallas, Los Angeles, Memphis, and Jackson, MS. His work has been recognized by the American Advertising Federation, Effie Worldwide and PRSA/VOX, and has been published in Graphis, PrintLogoLoungeUS Ad Review and the Black Book AR100.

His academic research has explored such topics as semiotics, user-centered design, participatory design, design thinking and design for public health. He has presented at conferences and design schools in the U.S., Italy, Croatia and Iran, and has published a book chapter in Signs and Symbols in Workplace and Public. His students have won local, regional and national Addys, a Best-of-Show and Special Judges’ Award at the National Student Show in Dallas, and have had work from his classes published in Luerzer’s Archive and Graphis.

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Client experience