The Rocketlab is the online nom de plume of Jeff Joiner, a creative director, art director, designer and educator. He is currently Assistant Professor and Director of FourDesign, a faculty-led, student-run design studio in the School of Visual Arts at Virginia Tech. He received his MFA in Design Research from the University of North Texas, and has also taught design at UNT and Texas State University.
In addition to teaching, Jeff has two decades of industry experience in design and advertising, and has worked with a variety of clients at agencies in Austin, Dallas, Los Angeles, Memphis, and Jackson, MS. His work has been recognized by the American Advertising Federation, Effie Worldwide and PRSA/VOX, and has been published in Graphis, Print, LogoLounge, US Ad Review and the Black Book AR100.
His academic research has explored topics such as semiotics, user-centered design, participatory design, design thinking and design for public health. He has presented at conferences in the U.S., Italy and Croatia, and has published a book chapter in Signs and Symbols in Workplace and Public. His students have won Gold Awards at the national Addys, a Best-of-Show and Special Judges’ Award at the 2014 National Student Show in Dallas, and have had work from his classes published in Luerzer’s Archive and Graphis.