About me

Bio photo - Tokyo

The Rocketlab is the digital repository of creative work by Jeff Joiner, an Assistant Professor of Practice and the Director of FourDesign, a faculty-led, student-run design studio at Virginia Tech in Blacksburg, VA. He received his MFA in Design Research from the University of North Texas in 2014 and has also taught design and art direction at UNT and at Texas State University.

In addition to teaching, Jeff has more than two decades of professional experience as a designer, art director, copywriter and creative director, and has worked with ad agencies and design studios in Austin, Dallas, Los Angeles, Memphis, and Jackson, MS. His work has been awarded by the American Advertising Federation, Effie Worldwide and PRSA/VOX, and has been published in Graphis, PrintLogoLoungeUS Ad Review and the Black Book AR100.

His academic research has explored such topics as semiotics, user-centered design, participatory design, design thinking and design for public health. He has presented at conferences and design schools in the U.S., Italy, Croatia and Iran, and has published a book chapter in Signs and Symbols in Workplace and Public. His students have won local, regional and national Addys, a Best-of-Show and Special Judges’ Award at the National Student Show in Dallas, and have had work from his classes published in Luerzer’s Archive and Graphis.

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Client experience