Welcome to the Rocketlab, an online repository of advertising and design work created and/or directed by Jeff Joiner, a Houston-based creative director, art director, and designer.

With more than 20 years of agency experience and an MFA in Design Research, I possess a unique blend of creative expertise and human-centered strategic insight. In my most recent role, I led the design team at a key agency partner for FedEx, where I elevated B2B and B2C marketing collateral, digital and social campaigns, email marketing, internal presentations, and dozens of web pages for FedEx.com, which attracts <100M unique visitors monthly.

In addition to my agency work, I spent eight years as a design educator at Virginia Tech, where I helped shape the program into one of GDUSA’s Top Design Schools. My extensive client experience allowed me to augment my teaching with practical, real-world examples in all levels of classes, including design foundations, typography, ad campaigns, design for social impact, branding, and the student-run design studio, where we worked with real clients on websites, logos, and all forms of marketing collateral.

I am a hands-on design manager, mentor, and coach with a sharp eye for detail and a solid command of the principles of design and layout. My teams and I excel at producing beautifully compelling results that align with client goals, strategies, and brand standards. I am passionate about collaboration, communication, and delivering meaningful brand experiences that lead to positive change in how people engage with their world.

My work has been recognized by Graphis, Print, LogoLounge, the US Ad Review, Black Book‘s AR100, the Effies, VOX, ShowSouth, and the American Advertising Federation. My students have won numerous awards at local, regional and national competitions such as the American Advertising Federation Awards, the National Student Show, and the AIGA Flux Awards, and have had work from my classes featured in Luerzer’s Archive, Graphis and Graphic Design USA.

If you’d like more info or just want to say hello, you can send me an email. You can also download my resume (the short version) or my CV (the long version).

Below are a few of the clients I’ve had the pleasure of working with along the way: