TeachingIn my current role as a professor of practice, I endeavor to bring industry-relevant instruction into every class, with a particular focus on the importance of developing human-centered connections with all stakeholders that lead to deeply meaningful outcomes. As the director of a student-run design studio, this focus is of particular value. FourDesign is both a course and a working studio, where a small team of handpicked design majors work directly with clients and their customers, learning the “language of business,” the importance of interdisciplinarity, and the potential of design to make a positive impact on the world we live in. Earlier this year I received some unexpected recognition of my work with FourDesign and was honored with the 2020 “Advertising Person of the Year” award, presented by the Western Virginia chapter of the American Advertising Federation.
PracticeAs a practicing designer, I am compelled by the same need that drives my outlook on teaching and research: to understand and connect with the people I collaborate with and the communities I produce work for. Whether the outcome is a new brand, product, service, system or process, there are few things in life as satisfying as creating something that, in turn, creates a positive shift in how humans think, behave and relate to the world around them. My work has been recognized by Graphis, Print, LogoLounge, the US Ad Review, the Black Book AR100 and the American Advertising Federation, and I was recently honored with the 2020 Advertising Person of the Year Award by the Roanoke AAF. My students have won numerous awards at local, regional and national competitions such as the American Advertising Federation Awards, the National Student Show, and the AIGA Flux Awards, and have had work from my classes featured in Luerzer’s Archive, Graphis and Graphic Design USA.
ConnectIf you would like to discuss a project, collaboration, or speaking engagement, feel free to send me an email. For more information about me, you can download my CV.
ClientsBelow are a few of the clients I’ve had the pleasure of working with along the way. For a full client list, click here.