Welcome to the Rocketlab, a collection of work designed, produced or directed by Jeff Joiner, a Houston, TX-based creative director, art director, designer, and educator.

As a senior-level creative professional with an MFA in Design Research, I enjoy discovering the “why” as much as crafting the “what.” I’ve collaborated with and led multidisciplinary teams on hundreds of branding and communications solutions for a multitude of clients. I’ve presented to audiences in the US and abroad on design, creative culture and the power of empathy. I’ve led design-thinking workshops that unlock innovation for designers and non-designers alike. I’ve taught courses in three top university design programs, and directed an award-winning, student-run design studio. 

At the center of all of this is an intense fascination with understanding the myriad ways in which audiences interact with design, advertising, and the world around them. I am compelled by the need to understand, connect with, and support the people I collaborate with and the communities I produce work for. Whether the outcome is a new brand, product, service, system or process, there are few things in life as satisfying as creating something that, in turn, creates a positive shift in how humans think, behave and relate to the world around them.

My work has been recognized by Graphis, Print, LogoLounge, the US Ad Review, Black Book‘s AR100, the Effies, VOX, ShowSouth and the American Advertising Federation, and my students have won numerous awards at local, regional and national competitions such as the American Advertising Federation Awards, the National Student Show, and the AIGA Flux Awards, and have had work from my classes featured in Luerzer’s Archive, Graphis and Graphic Design USA.

If you would like to chat about a project, collaboration, guest lecture, or speaking engagement, just send me an email. You can also download my resume (the short version) or my CV (the long version).


Below are a few of the clients I’ve had the pleasure of working with along the way: