Budget Rent a Car

I just keep this here for laughs. Budget was one of the first big clients I worked with, along with American Airlines and Embassy Suites, at Tracy-Locke Advertising in Dallas from 93–95. This is the campaign that taught me to be super duper obsessed with details: type sizes, hierarchy, spacing, alignment… things I still preach 20+ years later to my students.

Note: In case any students are reading this, please never, ever use any of these typefaces. Ugh.