Professional Bull Riders

Magazine and outdoor campaign

When you think of PBR, you probably think of cheap, watered-down hipster beer. This is the other PBR – an nail-biting, edge-of-your-seat sport that I wouldn’t try even if you gave me a million of the other PBRs.

Designers / Art Directors: Jeff Joiner, Jennifer Taylor
Copywriters: Teresa Elliott, Mike Coffin
Photographer: Andy Mahr
Creative Director: Mike Coffin
Agency: Mike & Greg, Austin, TX