Counterpart rebrand

In the spring of 2023, I approached the founder and president at Counterpart about updating their branding. Their logo, tagline, typography, color palette, and website were outdated and no longer reflected what they were really known for: smart, strategic marketing and messaging crafted by a team of easygoing, uber-friendly humans with a knack for making clients like FedEx and Terminix look really, really good. In a nutshell, they’re super nice people who do super nice marketing communications. Which is nicely summed up in their new branding.

Role: Associate Creative Director – Design

Designer: Jeff Blankenship
Creative Director: Brandon Davis