Counterpart brand evolution

In the spring of 2023, I approached the founder and president at Counterpart about updating their branding. Their logo, tagline, typography, color palette, and website were all severely outdated and no longer reflected what they were really known for: wickedly smart, strategic marketing and messaging crafted by a team of easygoing, uber-friendly creative professionals with a track record of making clients like FedEx and Terminix look really, really good. In a nutshell, they’re super nice people who do super nice marketing communications. Which is nicely summed up in their new branding.

Senior Designer: Jeff Blankenship
Design Director: Me
Creative Director: Brandon Davis