FedEx website
At Counterpart, I supervised the design of a bazillion (give or take) digital and print deliverables for FedEx and its divisions (FedEx Express, FedEx Ground, FedEx Freight, FedEx Office, FedEx Dataworks, FedEx Alliances partner marketing, and the FedEx Rewards incentive program), elevating the level of the work and ensuring brand consistency across all platforms.
Probably the most important of these deliverables was the FedEx website (>100M unique visitors monthly), for which we provided strategy, copywriting, and design for 10-15 pages, including the home page, per month.
