Freescale Semiconductor

When Motorola Semiconductor changed their name to Freescale, they asked SicolaMartin to develop a campaign to re-introduce them to their customers. The Motorola name was much more well-known, so we knew we had to be disruptive in order to stick in people’s heads. To do that, we injected some much-needed silliness into a traditionally bland product marketing segment. It’s still one of my favorite campaigns. And no, that’s not a real lion.

Role: Art Director / Designer

Agency: SicolaMartin / Y&R Austin (Austin, TX)
Creative Director: Chris Wood
Copywriters: Mark Norton, Paula Simchak