Freescale Introductory Ad Campaign
When Motorola Semiconductor changed their name to Freescale, they asked SicolaMartin to develop a campaign to introduce the new name to their customers. We decided to inject some much-needed humor into a traditionally VERY boring product marketing segment. The headlines are still my favorite part.
Art Directors / Designers: Jeff Joiner, Chris Wood
Copywriters: Mark Norton, Paula Simchak
Creative Director: Chris Wood
Agency: SicolaMartin / Y&R Austin (Austin, TX)