Professional Bull Riders

I’d venture a guess that unless you’re been to the rodeo lately, you think PBR is just some crappy hipster beer with a cool label. This print and outdoor campaign was created for the other PBR — the Professional Bull Riders association — who needed a new campaign to reflect the dusty, sweaty, gritty, adrenaline-pumping insanity that, to them, is just another day at the office.

Agency: Mike&Greg (Austin, TX)
Designers: Jeff Joiner, Jennifer Taylor
Copywriters: Teresa Elliott, Mike Coffin
Creative Director: Mike Coffin
Photographer: Andy Mahr